Kintsukuroi or Kintsugi means "to mend with gold" and is a Japanese art form that involves the repairing of an object through the use of gold. The belief behind this method is that the object gains beauty and resilience through the process of being broken, reborn and rebuilt.
At Powerstride this is seen as a symbol of the resilience that we wish to foster and support within our community.
We aim for Powerstride products to be the tool that athletes use to shape themselves and during their rebuilding process.
As for the ‘gold’ that has to come from within, an intrinsic motivation to get better, never settle and to be stronger today than you were yesterday.